Faces Behind Masks - About our Initiative
Faces Behind Masks is a global Non-Profit Initiative. Born, in Tel Aviv, ISRAEL, with the mission to provide medical staff members, All over the world, with sets of personalized Stickers - with the picture of their smiling face, that they can then wear on their Protective clothing. An act, that helps both the patients & medical teams ,to feel more Personal & Connected.
Wearing smiling photo stickers brings back the smiles, behind the Intimidating & Alien looking protective gear.
Each medical team member need at least 100-300 face stickers (depending on which department in hospital they are serving at).
Digital printers & all over the world , are joining in & Donating free smiling stickers to their local medical teams in their communities.
Behindmasks - easy to use portal, helps medical teams from anywhere around the world, to upload and automatically create their personalized Smiling face stickers, securely.
Anyone can help us to scale. Locally & Globally.
Please share & join us!
Faces Behind Masks Global initiative was founded in 2020 by Rafi Albo, together with the help of Roni Kleiner & Eran Baron. The team became bigger and stronger, joined by amazing individuals. All of our founders work on a purely volunteer basis and do not receive salaries. Meet Our Team, that made all this happen.
Roni is a leading international commercial director, bringing his artistic vision to many countries all over the world . Roni’s campaigns have won numerous accolades around the world.
From the moment I heard about the project, the image of a child lying in a hospital and seeing doctors in masks came to me. It seemed like a difficult situation for child who is already in a difficult position. With the help of an amazing film crew who volunteered for the project, we were able to bring this child to the screen, showing how a simple sticker, with the face of the medical team member, can make this situation a little easier
Rafi is the Global Creative Director & Head of Connected Packaging of CCL Industries, the largest labels & packaging company in the world. He lives in Tel Aviv, ISRAEL & travels frequently all over the world.
When I first heard about the idea of adding a face sticker to medical teams protective clothing, I was amazed by the simplicity of it, and at the same time the AMAZING effect it can have on people. I Love Digital Printing & I love humans. Faces Behind Masks is my little gift to the world
When I heard the amazing idea of how to reduce the fear and anxiety of elderly patients in medical facilities, when treated by staff wearing masks, I asked myself – ‘how did we not think of this before?’.
I support and congratulate Rafi Albo on this initiative and will gladly devote time to help make this project a success.
I’m very proud to be a part of this important project!